” So how can you help a friend who just seems to be too picky?
Dan Ariely: One way, of course, is social proof — the idea that you do what other people are doing.
And websites don’t give you BMI, but they give you height and weight and you can calculate BMI.
So men like a BMI that is kind of slightly anorexic. But let’s say a woman who has a BMI of 20 wants to be as successful as a woman whose BMI is 19.
So if you think about this, you could say, let’s lie on the attributes that the other gender cares about.
Women can lie about the weight, and men can lie about the height.
When we finally have coffee with somebody, we get crushed.Actually, I have a friend who makes substantially more than her husband, and she told me that for years she was pissed off with it.So much so, she was thinking about ending the relationship. By the way, it probably seemed terrible to him as well, but I didn’t talk to him about it.Still want to learn more about the best gift to give your significant other?Read my conversation with Ariely here, and check out economics correspondent Paul Solman’s report on the dating market.